Welcome to Scholar Publishing Group

International Journal of Multimedia Computing, 2021, 2(4); doi: 10.38007/IJMC.2021.020402.

Inheritance Path of Different Nationalities' Traditional Sports Culture in the New Media Environment


Wenjun Tu and Qing Sun

Corresponding Author:
Wenjun Tu

Yuzhang Normal University, Jiangxi 330103, China


Inheriting and developing ethnic minority folk sports is an important measure taken by the state to protect ethnic minority culture, and it is also one of the priorities of the party and the government. The emergence of new media technology has ushered in a new opportunity for the inheritance of traditional sports culture of different nationalities, and has provided more options for the inheritance of traditional sports culture of different nationalities. The combination of new media technology and the inheritance of traditional sports culture of different nationalities has become the general trend. This article uses the questionnaire survey method to conduct a survey of the public's awareness of the inheritance of traditional sports culture of different nationalities in the new media environment. The results of the experiment show that 92.6% of the respondents said they often use WeChat, a new media tool, and 43.5% of the respondents said they use QQ. Most of the investigators said that they have the habit of frequently browsing Moments and WeChat groups, and the proportion of deep users reaches 65%, including those over the age of 40. In the survey, it was also found that many older respondents have also used smartphones one after another. With the help of their children, they have begun to use new media applications such as "WeChat". 


New Media Environment, National Tradition, Sports Culture, Inheritance Path

Cite This Paper

Wenjun Tu, Qing Sun. Inheritance Path of Different Nationalities' Traditional Sports Culture in the New Media Environment. International Journal of Multimedia Computing (2021), Vol. 2, Issue 4: 9-16. https://doi.org/10.38007/IJMC.2021.020402.


[1] Jianqiong J. Study on the Inheritance and Development of National Traditional Sports from The Perspective Of Culture. Agro Food Industry Hi Tech, 2017, 28(1):862-865.

[2] Ming Z. Research on the Transmission Mode of National Traditional Sports Culture from the Perspective of Intangible Cultural Heritage Protection. International Core Journal of Engineering, 2020, 6(5):84-87.

[3] Wan F, Wang X, Li J. The Exploration of the Path of the Guangdong-Hong Kong-Macao Greater Bay Area Sports Town Facilitating Rural Rejuvenation. Journal of Physics: Conference Series, 2020, 1622(1):012089 (5pp). https://doi.org/10.1088/1742-6596/1622/ 1/012089

[4] Hwang E R. Research on the Traditional Sports Culture of Japanese Women. Korean Journal of Sports Science, 2019, 28(6):111-121. https://doi.org/10.35159/kjss.2019. 

[5] Pan W, Liu B, Song Z. Edge Computing-Induced Caching Strategy for National Traditional Sports Video Resources by Considering Unusual Items. International Journal of Distributed Systems and Technologies, 2021, 12(2):1-12. https://doi.org/10.4018/IJDST.2021040101 

[6] Summerley R. The Development of Sports: A Comparative Analysis of the Early Institutionalization of Traditional Sports and E-Sports. Games and Culture, 2019, 15(1): 155541201983809. https://doi.org/10.1177/1555412019838094 

[7] Zhiyuan Z. Analysis Model of Minority Traditional Sports Culture Evolution Based on Discrete Timeline. IPPTA: Quarterly Journal of Indian Pulp and Paper Technical Association, 2018, 30(8):861-868. 

[8] S W ang. Research on the Creation and Dissemination of Chinese Traditional Poetry under the Condition of Computer and Media. Journal of Physics Conference Series, 2021, 1915(4):042094. https://doi.org/10.1088/1742-6596/1915/4/042094 

[9] Huan D D. The Recovery of Traditional Cultural Values in Rural Area in North Vietnam in the Doi Moi Period. Journal of Asian Development, 2021, 7(1):94. https://doi.org/10.5296/ jad.v7i1.18582 

[10] Xingming F. On the Value of Traditional Festival Culture Confidence in the New Era. Progress in Social Sciences, 2020, 2(2):37-44. https://doi.org/10.35534/pss.0202006

[11] Bondarenko I, Wang Z, Ieremenko I, et al. The Selected Architectural Solution of Modern Museums in China in the Aspect of Manifestation of Traditional Culture. Architecture Civil Engineering Environment, 2020, 13(2):17-26. https://doi.org/10.21307/acee-2020-014 

[12] B Baltezarević, R Baltezarević, V Baltezarević. Culture in new Media Times. Informatologia, 2019, 51(3-4):200-205. https://doi.org/10.32914/i.51.3-4.8