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International Journal of Business Management and Economics and Trade, 2026, 7(1); doi: 10.38007/IJBMET.2026.070102.

Analysis of the Paths for Rapid Growth of Small and Medium-sized Enterprises in the United States through Cross-border E-commerce Platforms

Author(s)

Fuzheng Liu

Corresponding Author:
Fuzheng Liu
Affiliation(s)

Alibaba E-Commerce Group, Alibaba Group, California 94085, USA

Abstract

From the perspective of small and medium-sized enterprises in the United States, cross-border e-commerce platforms have become an important support for breaking through traditional export restrictions in global cross-border e-commerce activities. The platform's technological tools, intelligent logistics transportation, big data analysis, and diverse promotional and marketing methods help customers achieve business growth and brand output in a short period of time. Enable small businesses to quickly connect with the international market under limited resources and establish a development structure that adapts to changes and is easy to manage. This article is based on the existing platform ecosystem and specific practices of small and medium-sized enterprises, and deeply analyzes their use of cross-border e-commerce platform environment to help their own development and proposes the problems that exist in related development, aiming to provide a development path and plan for small and medium-sized enterprises. 

Keywords

Small and medium-sized enterprises, Cross border e-commerce, Platform ecosystem, Growth path

Cite This Paper

Xinran Tu. Analysis of the Paths for Rapid Growth of Small and Medium-sized Enterprises in the United States through Cross-border E-commerce Platforms. International Journal of Business Management and Economics and Trade (2026), Vol. 7, Issue 1: 10-18. https://doi.org/10.38007/IJBMET.2026.070102.

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