With the rapid popularization of information technology and the Internet around the world, network marketing emerged at the historic moment, but this development also triggered new conflicts with cross-border e-commerce (CBEC) channels. CBEC needs to establish a multi-channel three-dimensional cooperation communication framework that combines the network with traditional intermediary channels. Only by introducing advanced concepts into the traditional marketing channel model, combining traditional marketing channels with network marketing channels, and coordinating the economic interests of channel members, can common development, long-term cooperation, and mutual benefit be achieved. However, there are many contradictions and conflicts in the current network marketing channels, which cannot effectively integrate the channels. Therefore, this paper studied the role and obstacles of network marketing to CBEC, and then studied the types and uniqueness of network marketing channels. Finally, the influencing factors of network marketing channels were analyzed and studied, and corresponding optimization strategies were proposed. Through comparison, it can be seen that the effect of channel integration after marketing channel integration was 21.1% higher than that before marketing channel integration, and the economic benefit of CBEC was 19.5% higher than that before marketing channel integration. In short, the channel integration of network marketing has played a role in promoting the economic benefits of CBEC.

Yishu Liu and Ming Qiu. Integration of Cross-border E-commerce Network Marketing Channels under the Background of Digital Economy. Socio-Economic Statistics Research (2026), Vol. 7, Issue 2: 38-47. https://doi.org/10.38007/SESR.2026.070205.

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