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International Journal of Art Innovation and Development, 2020, 1(3); doi: 10.38007/IJAID.2020.010301.

The Dilemma and Path of Red Culture Communication in the New Media Era

Author(s)

Kai Liang

Corresponding Author:
Kai Liang
Affiliation(s)

School of Control Engineering, Chengdu University of Information Technology, Sichuan, China


Abstract

Under the current new situation, traditional media has not been able to spread red culture very well. This article attempts to explore how to better disseminate red culture through new media means in the new historical period. For many people nowadays, they often lose their positive attitude towards life because of the lack of faith. While spreading the red culture, this article also promotes the popularization of Marxism, especially through the new media, so that everyone can better understand the charm of red culture, so as to better understand and understand Marxism. To improve the communication effect of red culture in social media, we must first establish red cultural communication thinking, increase the space for red cultural communication, and raise awareness of the characteristics of social media communication. The second is to build a good red cultural communication environment, enhance the interaction of the media and everyone to build an active red cultural network communication atmosphere, regulate network supervision to guarantee freedom of communication, and resist the spread of bad red culture. Finally, network virtual and reality combine to promote red culture communication, cultivate communication talents, stimulate communication awareness, strengthen cooperation, combine network openness and agglomeration reality, and also spread with contemporary social values to further promote the spread of red culture. New media has provided new carriers, new platforms and new ways for the spread of red culture. The rational use of new media is not only conducive to deep extraction of the genetic code of red culture, but also conducive to the inheritance and innovation of red culture in the modern context.

Keywords

New Media, Red Culture, Communication, Popularization

Cite This Paper

Kai Liang. The Dilemma and Path of Red Culture Communication in the New Media Era. International Journal of Art Innovation and Development (2020), Vol. 1, Issue 3: 1-13. https://doi.org/10.38007/IJAID.2020.010301.

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