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International Journal of Multimedia Computing, 2020, 1(2); doi: 10.38007/IJMC.2020.010203.

Plane Elements in the Design of Multimedia Advertising


Guang Li

Corresponding Author:
Guang Li

Hainan University, Hainan, China


Graphic elements play a decisive role in the design of multimedia advertising. With the improvement of social living standards, the development of multimedia advertising design is getting better and better. People are increasingly demanding the quality of multimedia advertising design. The use of graphic elements in display advertising design the approach is also increasingly diversified. Graphic elements, as an important part of multimedia advertisement expression, directly affect its quality and effect. The purpose of this article is to study the application of graphic elements in multimedia advertising design. This article combines multiple auxiliary research methods such as questionnaire surveys, interview surveys, statistical analysis, and graphic analysis. Multimedia advertising design companies are the main research objects. Experimental data display. Graphic elements Development can effectively help the application of multimedia advertising design. The experimental results show that the application space of graphic elements in multimedia advertising has increased by about 90%, but display ads also face some problems when using graphic elements. This article summarizes the prominent problems faced by multimedia advertising when using graphic elements, and proposes corresponding solutions.


Graphic Elements, Multimedia Advertising Design, Application Value, Digital Technology

Cite This Paper

Guang Li. Plane Elements in the Design of Multimedia Advertising. International Journal of Multimedia Computing (2020), Vol. 1, Issue 2: 29-40. https://doi.org/10.38007/IJMC.2020.010203.


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