The purpose of this paper is to explore the proposition of building regional brand of agricultural cluster, based on the fact that China is a large agricultural country, but the agricultural industry cluster is still at the end of the world value chain, so as to provide theoretical basis and practical guidance for the transformation and upgrading of the cluster. Through the analysis of the brand competitiveness of agricultural products, the main role played by the agricultural industry cluster, and in the future development process, gradually transform the regional brand of agricultural products into enterprise brand, enhance the scientific and technological content of regional brand, and then enhance the regional brand competitiveness of agricultural products. This paper discusses the interactive relationship between the development of agricultural industry cluster and the cultivation of regional brand of agricultural products, and further establishes the corresponding game model according to the different stages of the establishment of regional brand. It proves that the agricultural regional brand, as a public product, often faces the problem of the lack of investment subjects and the damage of brand image in the process of formation and operation. Through the experimental game analysis conclusion and case empirical test, this paper puts forward two kinds of strategies to build regional brand and maintain regional brand of agricultural products, kmo and Bartlett sphericity test on the data. The former improves the scale growth of 69% of agricultural industry clusters and plays the role of each participant, The latter improves the quality requirements of 78% of regional agricultural products and improves the brand protection system of agricultural regions.

Yu Shi. Interaction between Agricultural Industrial Clusters and Regional Brands of Agricultural Products. Academic Journal of Agricultural Sciences (2022), Vol. 3, Issue 3: 31-41. https://doi.org/10.38007/AJAS.2022.030303.

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