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International Journal of Art Innovation and Development, 2022, 3(4); doi: 10.38007/IJAID.2022.030404.

Hollywood's Global Strategy and the Development of Chinese Film


Yibo Zhang

Corresponding Author:
Yibo Zhang

Guangzhou Railway Polytechnic, Guangzhou, China


Hollywood plays an important role in the globalization strategy of the United States. The globalization of American films not only creates huge economic benefits, but also creates an American-style world taste. Hollywood regards China as the most promising international film market, and With the help of national strength and economic strength, various strategies are being adopted to cultivate and develop this market. The purpose of this article is to study the impact of Hollywood films on the Chinese film industry. This experiment mainly uses questionnaire survey methods and literature research methods. Through experiments to count the number of box offices in mainland China, to view the number of movies on the list of films, the source of the films, and the characteristics of the films. In terms of film cultural background and other aspects, the study found that these films come from Hollywood, the hometown of American movies. It can be said that American film and television culture has spread more and more widely in China. The experimental data shows that in the survey of preferences of the film production area, the college student group is taken as the object of the research survey. According to statistics, 62.3% of the respondents expressed their love for film and television works in Europe and the United States, and for films made in mainland China and Hong Kong and Taiwan. The rates are 20% and 14.5% respectively, and they have the lowest love for Japanese and Korean movies, only 3.3%. It can be seen that among the masses, European and American movies represented by Hollywood are the most attractive to the Chinese people, and the popularity of movies made in mainland China is not high. Hollywood movies have become an important way for people to relax, but 50% of the respondents It is believed that Chinese films are developing in the competition. Experimental data shows that Hollywood ’s globalization strategy is both competitive and stimulating for the development of Chinese movies. It is found through investigation that after recent years, the influence of Chinese movies has increased by about 20%, and people ’s satisfaction has increased by 15% about. The study found that Hollywood's globalization strategy has guiding significance for the development of Chinese film.


American Film, Globalization Strategy, Questionnaire Survey Method, Love Degree

Cite This Paper

Yibo Zhang. Hollywood's Global Strategy and the Development of Chinese Film. International Journal of Art Innovation and Development (2022), Vol. 3, Issue 4: 42-52. https://doi.org/10.38007/IJAID.2022.030404.


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