Boru Yang, Yan Liang
School of E-commerce, Yunnan College of Foreign Affairs and Foreign Languages, Kunming, Yunnan, China
The development of higher vocational colleges has always received widespread attention from academic and practical circles, and how to improve the brand value of higher vocational colleges and optimize the construction of their industrial colleges has always been a hot topic. This article aims to conduct an in-depth study on the construction of industrial colleges in higher vocational colleges through literature analysis and field research from the perspective of brand co-creation. Exploring the path for the construction of industrial colleges in higher vocational colleges from the aspects of strengthening school-enterprise cooperation, integrating resources, and improving mechanism construction aims to provide reference and guidance for optimizing the construction of industrial colleges in higher vocational colleges.
Brand Value Co-creation, Industrial College, Higher Vocational College, Construction Path
Boru Yang, Yan Liang. Analysis of the Construction Path of Industrial Colleges in Higher Vocational Colleges from the Perspective of Brand Value Co-creation. International Journal of Educational Innovation and Science (2023), Vol. 4, Issue 1: 185-189. https://doi.org/10.38007/IJEIS.2023.040117.
 Bao, X., & Chen, Y. (2018). The construction of vocational college-industry institution from the perspective of brand value co-creation. Journal of Vocational and Technical Education, 39(4), 63-68.
 Chen, L., & Wang, Y. (2019). Analysis of the influencing factors of the construction of industry institutions in vocational colleges. Science & Technology Vision, 12(3), 143-145.
 Li, Z., & Zhang, H. (2020). Research on the construction and development of industry institutions in vocational colleges based on brand value co-creation. Education and Teaching Forum, 27(2), 86-91.
 Wang, Q., & Li, L. (2017). The role of government support in the construction of industry institutions in vocational colleges. Journal of Educational Development, 34(2), 78-82.
 Zhang, M., & Liu, H. (2016). The importance of teacher development in the construction of industry institutions in vocational colleges. Journal of Adult Education, 23(1), 56-61.
 Zhou, X., & Wu, H. (2015). An empirical study on the construction path of industry institutions in vocational colleges. Journal of Technical and Vocational Education, 36(3), 87-92.