Study focused on the effects of personalized physical activity recommended by artificial intelligence on brain cognitive development and self-efficacy of college students. Through the experimental study of 400 college students, it was found that after the experimental group received 12 weeks of personalized recommended physical activity intervention, physical activity participation was significantly improved, brain cognitive development indicators such as attention, memory and thinking ability were significantly improved, and self-efficacy was also enhanced. The research shows that artificial intelligence personalized recommendation technology can effectively promote the physical activity of college students, and then have a positive effect on brain cognitive development and self-efficacy, providing a new idea and method for physical education in colleges and universities.

Bin Chen. Intelligence Movement: The Remodelling of Brain Cognition and Self-efficacy of College Students by Physical Activity under Personalized Recommendation of Artificial Intelligence. International Journal of Educational Innovation and Science (2025), Vol. 6, Issue 1: 66-75. https://doi.org/10.38007/IJEIS.2025.060109.

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