With the advancement of society and the increase of computer, network and digital media technology, big data technology has become an indispensable part of the modern service industry. Big data technology has been developed in all aspects of the education industry, and the proportion of the value of products and services created has gradually increased. Big data plays an important role in technology in language teaching and other aspects. This article mainly introduces the research of Chinese teaching reform based on the era of big data. This article uses the research of Chinese culture education in Chinese teaching in colleges and universities based on big data, starting from the two aspects of Chinese teaching and Chinese culture, and rationally analyzes the feasibility of Chinese teaching reform. From the labor market in our country, the demand for Chinese culture talents is concentrated on applied talents, but the purpose of language teaching in many schools is mostly in traditional research-based teaching, resulting in a decline in the quality of education, and it is difficult to meet the market's demand for applied talents in Chinese culture and classroom reforms. It is the main body that determines the course content and teaching mode. The experimental results of this paper show that based on the research of Chinese culture education in Chinese teaching in the era of big data, the efficiency of Chinese teaching has increased by 18%. The current situation of Chinese teaching reform in the era of big data and the limitations of research are important to the cultivation of Chinese culture in the era of big data. Methods and approaches are analyzed, discussed and summarized so as to enrich the academic research results.

Lanqing Zhang. Chinese Culture Education in College Chinese Teaching Based on Big Data. International Journal of Educational Innovation and Science (2022), Vol. 3, Issue 1: 10-16. https://doi.org/10.38007/IJEIS.2022.030102.

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