International Journal of Educational Innovation and Science, 2026, 7(1); doi: IJEIS.2026.070106.
Zhongyi Shi
NingboTech University, Ningbo, China
This paper takes the integration of Chinese traditional graphics into brand design teaching as the main research line, and explores the integration path of the two in the digital age through case studies. Starting from the "form" and "meaning" of traditional graphics, it sorts out their cultural characteristics and artistic values, and explores the integration methods, transformation methods, and innovative paths in combination with teaching practice. Taking the brand cultural and creative design teaching of Hemudu Site Museum as an example, it explains the complete teaching process from cultural interpretation, element extraction, formal reconstruction to systematic application, providing practical reference for curriculum reform and innovative talent cultivation in university design majors.
Traditional Graphics, Brand Design, Digitalization, Curriculum Reform
Zhongyi Shi, Pedagogical Recontextualization of Traditional Graphics: Curriculum Innovation in Museum Branding. International Journal of Educational Innovation and Science (2026), Vol. 7, Issue 1: 45-51. https://doi.org/10.38007/IJEIS.2026.070106.
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